Q1: How is the female representation constructed to sell products? Focusing on advertisements such as Gucci Guilty and Paco Rabanne's Lady Million.
In my coursework I intend to focus on the representation of women in the media, specifically focusing on perfume advertisment posters and magazines. Women are objectified and sexualised in the media by their body and appearance and the audience is frequently given the role of the male gaze, focusing on intimate and sexual parts of a womans body. Firstly i will focus on how the Male Gaze theory by Laura Mulvey is used to explain how women are viewed and sexualised in the media; by the title of advertisements and images. Secondly the connotations related to perfume and colour schemes and also how marketing and design can connect other reasons why consumers want to purchase the product. Finally i will investigate into theories such as Hegemony and Feminist theories and how they relate to the representation of women in perfume advertisements.
In my coursework I intend to focus on the representation of women in the media, specifically focusing on perfume advertisment posters and magazines. Women are objectified and sexualised in the media by their body and appearance and the audience is frequently given the role of the male gaze, focusing on intimate and sexual parts of a womans body. Firstly i will focus on how the Male Gaze theory by Laura Mulvey is used to explain how women are viewed and sexualised in the media; by the title of advertisements and images. Secondly the connotations related to perfume and colour schemes and also how marketing and design can connect other reasons why consumers want to purchase the product. Finally i will investigate into theories such as Hegemony and Feminist theories and how they relate to the representation of women in perfume advertisements.
Charlotte, this is a good start, remember if you ever make a statement, such as,
ReplyDelete"Women are objectified and sexualised in the media by their body and appearance and the audience is frequently given the role of the male gaze, focusing on intimate and sexual parts of a womans body. "
It must be followed by a quotation or statistic to prove its correct. This could be a quote from a theory or article from a reputable source. BBC/Guardian for example?
To move forward, just keep researching, especially Laura Mulvey, the male gaze, read through it and blog interesting findings, were going to need them. I will give you advice on how to structure the intro next week.
Thanks Chris :)
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